Formulating Your Pet's Balanced Homemade Meals
&
Veterinary Holistic Health Coaching

Let's help your dog and cat live their best life.
Home visit consultations
Hands-on guidance for your pet’s nutrition and health coaching needs. In person consultations at your home allow a complete physical examination.
We can determine if weight needs to be gained or lost. Also if there any skin, gastrointestinal, urinary or other health issues which need to be taken into account, supporting your pet through diet and supplements.
Available in Sydney.
Feeding your pet a fresh food diet is one of the most impactful ways to support their long-term health and happiness.
Fresh, minimally processed meals made with real, whole ingredients deliver higher quality protein, natural vitamins, and essential nutrients that are easier for pets to digest and absorb. Unlike heavily processed kibble, fresh food is free from artificial preservatives and fillers, which can contribute to allergies, digestive issues, and low energy over time.
Pet owners often notice improvements in their pet’s coat, energy levels, digestion, and even mood after switching to fresh food—because when pets eat better, they feel better. Choosing fresh food is a simple, loving way to nourish your pet the way nature intended.
🌿 Why feed a fresh food diet?
Why feed your pet a fresh food diet?
Feeding your pet a fresh food diet is one of the most impactful ways to support their long term health and happiness.
Fresh, minimally processed meals made with real, whole ingredients deliver higher quality protein, natural vitamins, and essential nutrients that are easier for pets to digest and absorb. Unlike heavily processed kibble, fresh food is free from artificial preservatives and fillers, which can contribute to allergies, digestive issues, and low energy over time.
Pet owners often notice improvements in their pet’s coat, energy levels, digestion, and even mood after switching to fresh food. When pets eat better, they feel better. Choosing fresh food is a simple, loving way to nourish your pet the way nature intended.
Can I Benefit from a Nutrition Consultation?
Are you interested in feeding your dog or cat, a (fully or partially) fresh home prepared raw or freshly cooked homemade diet but are unsure how to do this in a nutritionally balanced way? Do you require weight loss advice? I would love to help you.
Are you already feeding a home prepared diet to your pets but would like to have their recipes fully analysed for complete nutrition? We will identify any deficiencies and discuss ways we can adjust your recipe with whole foods where possible or supplements.
Dog and Cat Health Coaching
The online holistic veterinarian led pet coaching service provides comprehensive, individualised support for your pet, complementing the care provided by your primary care veterinarian. Consultations are by phone or video call, servicing local and international clientele.
I will conduct a full review of your pet’s health records and work closely with you to discuss their medical history, lifestyle and current concerns, so you understand fully what is affecting your pet.
Each coaching plan includes practical guidance on optimising your pet’s home environment, personalised nutrition advice using fresh whole foods and targeted supplements. It is a truly holistic approach that supports physical, emotional, and environmental wellbeing.
Invaluable ongoing support is provided throughout your chosen coaching period, ensuring you have guidance every step of the way as your pet’s needs evolve.








Let's help your dog and cat live their best life.
Home visit consultations
Hands-on guidance for your pet’s nutrition and health coaching needs. In person consultations at your home allow a complete physical examination.
I can determine if weight needs to be gained or lost. Also if there any skin, gastrointestinal, urinary or other health issues which need to be taken into account, supporting your pet through diet and supplements.
Available in Sydney.
🌿 Why feed a fresh food diet?
Feeding your pet a fresh food diet is one of the most impactful ways to support their long term health and happiness.
Fresh, minimally processed meals made with real, whole ingredients deliver higher quality protein, natural vitamins, and essential nutrients that are easier for pets to digest and absorb. Unlike heavily processed kibble, fresh food is free from artificial preservatives and fillers, which can contribute to allergies, digestive issues, and low energy over time.
Pet owners often notice improvements in their pet’s coat, energy levels, digestion, and even mood after switching to fresh food. When pets eat better, they feel better. Choosing fresh food is a simple, loving way to nourish your pet the way nature intended.
Can I Benefit from a Nutrition Consultation?
Are you interested in feeding your dog or cat, a (fully or partially) fresh home prepared raw or freshly cooked homemade diet but are unsure how to do this in a nutritionally balanced way? Do you require weight loss advice? I would love to help you.
Are you already feeding a home prepared diet to your pets but would like to have their recipes fully analysed for complete nutrition? I will identify any deficiencies and discuss ways we can adjust your recipe with whole foods where possible or supplements.
Dog and Cat Health Coaching
The online holistic veterinarian pet coaching service provides comprehensive, individualised support for your pet, complementing the care provided by your primary care veterinarian.
Consultations are by phone or video call, servicing local and international clientele.
I will conduct a full review of your pet’s health records and work closely with you to discuss their medical history, lifestyle, and current concerns so you understand fully what is affecting your pet.
Each coaching plan includes practical guidance on optimising your pet’s home environment, personalised nutrition advice using fresh whole foods and targeted supplements. It is a holistic approach that supports physical, emotional, and environmental well being.
Ongoing support is provided throughout your chosen coaching period, ensuring you have guidance every step of the way, as your pet’s needs evolve.








Consultations
Healthy Adult Dog & Cat Nutrition Consultation
Adult Dog and Cat Weight Loss Nutrition Consultation
Holistic Pet Coaching Online Consultation Packages






Personalised, whole body support for semi-acute to chronic health concerns. Work with a holistic veterinarian to better understand your pet’s health and create a natural, individualised support plan that complements your primary veterinary care.
Is This Right for Your Pet? This service is ideal for pets experiencing:
Chronic gastrointestinal issues
Food sensitivities
Skin concerns
Liver and kidney disease
Acute or chronic cat flu
Also suitable for proactive pet parents seeking a nutrition and supplement focused approach to long term health.
How It Works & What Is Included:
Comprehensive Case Review Before we meet, I will conduct a thorough evaluation of your pet’s medical history, including any blood work, urinary, histopathology and imaging results from your primary care veterinarian. This ensures all recommendations are safe, informed, and integrative.
Initial Online Consultation (60 Minutes) In this one-on-one session, we will discuss:
Optimising your pets primary nutrition, ideally using a fresh homemade or commercial diet tailored to your pets health conditions and tastes.
Explain your pets diagnoses and test results as provided from your vet and possible triggers .
Formulate a plan to support your pet using supplements, foods and other holistic modalities as needed.
Ongoing Support You will receive email support to help you implement recommendations, ask questions, and adjust the plan as needed. Clients consistently find this invaluable, ensuring you never feel alone in your decisions. I will be there for guidance, advice and encouragement.
Packages & Pricing
Prices start from $240 AUD/$185 USD for a case review, consultation and one month of email support.
Use the contact page to get in touch by email or request a free 15 minute connect call to discuss your pets health condition and we will select a package which will best suit you and your pets health needs.
Important Notes:
Complementary Care: This consultation is non-emergency and designed to complement, not replace, care provided by your primary veterinarian.
Services Not Included: Diagnostic testing and medications are not provided through this service. Only a primary care veterinarian who has physically examined your pet can diagnose a condition and prescribe medications.
Safe, sustainable weight loss through fresh food. This service offers a natural, food first approach to weight management that prioritises long term health over "quick fixes." Together we will focus on maintaining your pet's muscle mass, energy, and overall well-being while working towards improving their body weight.
What Is Included:
Initial Consultation (Up to 60 Minutes) An in-depth assessment via phone or online video call to discuss your pet's specific needs, health history, and lifestyle.
Personalised Weight Management Plan A custom strategy tailored to your pet’s age and target weight. The plan centres on a fully balanced, whole-food, home prepared diet designed specifically for healthy weight loss.
Custom Recipe Formulation You will receive two complete home-prepared recipes, including guidance on any specific supplements required to ensure the diet is nutritionally balanced.
Ongoing Guidance (3 Months) Weight loss is a journey that requires adjustment. This package includes 3 months of follow-up email support to track progress, answer your questions, and tweak the plan as your pet slims down.
$290 AUD/$220 USD (Includes 3 months of support)
Additional recipes $55 AUD/$45 USD
Individualised nutrition for optimal long-term health. This consultation is designed for healthy adult dogs and cats currently eating home-prepared (raw or cooked) or hybrid diets. We assess your pet’s current intake to identify nutrient gaps and create a complete, balanced plan tailored to their specific needs and taste preferences.
Two options:
1) Nutrition by email communication:
Current homemade food complete analysis for your typical daily recipe for deficiencies and solutions to correct this using whole foods or trusted supplements (Vimergy where possible) and email support for a month. No zoom consultation included, correspondence by email.
$120 AUD/$95 USD
2) Online nutrition consultation:
Initial Consultation (30- 60 Minutes) A comprehensive review via phone or online video call to discuss your pet's diet history, lifestyle, and food preferences.
Diet Assessment & Custom Recipe I will evaluate your current feeding routine for imbalances and provide a fully balanced, whole food plan. Wherever possible, we focus on correcting nutrient deficiencies through fresh food or trusted pure supplements where needed.
Follow-Up Support (1 Month) Includes 4 weeks of email support to ensure your pet transitions smoothly to the new diet and to answer any questions that arise.
$190 AUD/$145 USD (Includes 1 month of support)
Consultations
Healthy Adult Dog & Cat Nutrition Consultation
Adult Dog and Cat Weight Loss Consultation
Holistic Pet Coaching Online Consultation Packages






Personalised, whole body support for semi-acute to chronic health concerns. Work with a holistic veterinarian to better understand your pet’s health and create a natural, individualised support plan that complements your primary veterinary care.
Is This Right for Your Pet? This service is ideal for pets experiencing:
Chronic gastrointestinal issues
Food sensitivities
Skin concerns
Liver and kidney disease
Acute or chronic cat flu
Also suitable for proactive pet parents seeking a nutrition and supplement focused approach to long term health.
How It Works & What Is Included:
Comprehensive Case Review Before we meet, I will conduct a thorough evaluation of your pet’s medical history, including any blood work, urinary, histopathology and imaging results from your primary care veterinarian. This ensures all recommendations are safe, informed and integrative.
Initial Online Consultation (60 Minutes) In this session, we will discuss:
Optimising your pets primary nutrition, ideally using a fresh homemade or commercial diet tailored to your pets health conditions and tastes.
Explain your pets diagnoses and test results, as provided from your vet and possible triggers .
Formulate a plan to support your pet using supplements, foods and other holistic modalities as needed.
Ongoing Support You will receive email support to help you implement recommendations, ask questions and adjust the plan. Clients consistently find this invaluable, ensuring you never feel alone in your decisions. I will be there for guidance, advice and encouragement.
Packages & Pricing
Prices start from $240 AUD/$185 USD for a case review, consultation and one month of email support.
Use the contact page to get in touch by email or request a free 15 minute connect call to discuss your pets health condition. We will select a package which will best suit you and your pets health needs.
Important Notes:
Complementary Care: This consultation is non-emergency and designed to complement, not replace, care provided by your primary veterinarian.
Services Not Included: Diagnostic testing and medications are not provided through this service. Only a primary care veterinarian who has physically examined your pet can diagnose a condition and prescribe medications.
Safe, sustainable weight loss through fresh food. This service offers a natural, food first approach to weight management that prioritises long term health over "quick fixes." Together we will focus on maintaining your pet's muscle mass, energy, and overall well-being while working towards improving their body weight.
What Is Included:
Initial Consultation (Up to 60 Minutes) An in depth assessment via phone or online video call to discuss your pet's specific needs, food tastes, health history, and lifestyle.
Personalised Weight Management Plan A custom strategy tailored to your pet’s age and target weight. The plan centres on a fully balanced, whole food, home prepared diet designed specifically for healthy weight loss.
Custom Recipe Formulation You will receive two complete home prepared recipes, including guidance on any specific supplements required to ensure the diet is nutritionally balanced.
Ongoing Guidance (3 Months) Weight loss is a journey that requires adjustment. This package includes 3 months of follow-up email support to track progress, answer your questions, and tweak the plan as your pet slims down.
$290 AUD/$220 USD (Includes 3 months of support)
Additional recipes $55 AUD/$45 USD
Individualised nutrition for optimal long term health. This consultation is designed for healthy adult dogs and cats currently eating home prepared (raw or cooked) or hybrid diets. I will assess your pet’s current intake to identify nutrient gaps and create a complete, balanced plan with you, tailored to their specific needs and taste preferences.
Two options:
1) Nutrition by email communication:
Current homemade food complete analysis for your typical daily recipe for deficiencies and solutions to correct this using whole foods or trusted supplements (Vimergy where possible) and email support for a month. No zoom consultation included, correspondence by email.
$120 AUD/ $95 USD
2) Virtual nutrition consultation:
Initial Consultation (30- 60 Minutes) A comprehensive review via phone or online video call to discuss your pet's diet history, lifestyle, and food preferences.
Diet Assessment & Custom Recipe We evaluate your current feeding routine for imbalances and provide a fully balanced, whole food plan. Wherever possible, we focus on correcting nutrient deficiencies through fresh food or trusted pure supplements where needed.
Follow Up Support (1 Month) Includes 4 weeks of email support to ensure your pet transitions smoothly to the new diet and to answer any questions that arise.
$190 AUD/$145 USD (Includes 1 month of support)
Book a Free 15-Minute Pet Health Chat
If you'd like to learn more about the consultations available, you're welcome to book a free 15-minute pet health chat.
This is simply a chance to ask questions, talk briefly about your pet, and see whether the support offered would be the right fit for you and your pet.
Many pet owners use this call to better understand the options available for supporting their pet’s health.
Book a Free 15-Minute Pet Health Chat
If you'd like to learn more about the consultations available, you're welcome to book a free 15 minute pet health chat. This is simply a chance to ask questions, talk briefly about your pet, and see whether the support offered would be the right fit for you and your pet.
Many pet owners use this call to better understand the options available for supporting their pet’s health.
Quick email questions
Do you have a non-urgent health related question you would like to ask about your pet but do not need a full consultation? This could involve a query after a vet visit, an issue your pet is experiencing such as minor wound care, mild digestive upsets, hotspots, quality of life discussions etc.
$45 AUD/$35 USD
info@wellfedpet.com.au (subject line 'QEQ')
Quick email questions
Do you have a non-urgent health related question you would like to ask about your pet but do not need a full consultation? This could involve a query after a vet visit, an issue your pet is experiencing such as minor wound care, mild digestive upsets, hotspots and quality of life discussions.
$45 AUD/$35 USD
info@wellfedpet.com.au
(subject line 'QEQ')


About me...
I grew up on a farm surrounded by animals of all kinds (cattle, sheep, chickens, dogs, cats, and even guinea pigs) which shaped my deep respect for animals and their individual needs from an early age. That connection led me to pursue veterinary medicine, graduating with first class honours, before working in small animal general practice and after-hours emergency care across Australia, England, and Scotland. During my time in the UK, I also completed further studies in feline practice, deepening my understanding of cats and their unique health requirements.
Since returning to Australia, I have worked in both rural and city small animal practices and have become increasingly aware of the rising incidence of chronic health conditions in our dogs and cats. This awareness was further deepened through my own personal health journey, where I was able to heal chronic health conditions through a targeted dietary and supplement based approach through the protocols of Anthony William. Experiencing first hand the impact that nutrition and thoughtful support can have on long term well- being, reinforced my belief that animals deserve the same level of individualised, holistic care.
Alongside this, I have observed a strong shift in how pet parents are choosing to feed their animals, with many seeking more natural, minimally processed options. While fresh feeding is often discouraged in general practice due to concerns around nutritional balance, further study in Veterinary Natural Nutrition and herbal supplementation, has enabled me to confidently support and empower owners to prepare fresh, raw or cooked diets that are truly balanced, safe, and tailored to their pet’s unique needs - with the goal of improving health, resilience, and quality of life.
Dr Joanna Malcolm BVSc(Hons), GPCert(FelP), CVNN.
Member of the College of Integrative Veterinary Therapies


About me...
I grew up on a farm surrounded by animals of all kinds (cattle, sheep, chickens, dogs, cats, and even guinea pigs) which shaped my love and deep respect for animals and their individual needs from an early age. That connection led me to pursue veterinary medicine, graduating with first class honours, before working in small animal general practice and after-hours emergency care across Australia, England, and Scotland. During my time in the UK, I also completed further studies in feline practice, deepening my understanding of cats and their unique health requirements.
Since returning to Australia, I have worked in both rural and city small animal practices and have become increasingly aware of the rising incidence of chronic health conditions in our dogs and cats. This awareness was further deepened through my own personal health journey, where I was able to heal chronic health conditions through a targeted dietary and supplement based approach through the protocols of Anthony William. Experiencing first hand the impact that nutrition and thoughtful support can have on long term wellbeing, reinforced my belief that animals deserve the same level of individualised holistic care.
Alongside this, I have observed a strong shift in how pet parents are choosing to feed their animals, with many seeking more natural, minimally processed options. While fresh feeding is often discouraged in general practice due to concerns around nutritional balance, further study in Veterinary Natural Nutrition and herbal supplementation, has enabled me to confidently support and empower owners to prepare fresh, raw or cooked diets that are truly balanced, safe, and tailored to their pet’s unique needs, with the goal of improving health, resilience, and quality of life.
Dr Joanna Malcolm BVSc(Hons), GPCert(FelP), CVNN.
Member of the College of Integrative Veterinary Therapies

Joanna has been an absolute God send!!! She has walked with us since the first day, messaging and supporting us. We live in two separate countries with significant time differences, though it may seem that would be a challenge, it wasn't. The main and most important thing we feel we would like to share, is how amazing Joanna has been every step of the way!!! We will be forever grateful to Joanna for her wisdom, knowledge and compassion.
T. Bruner, Idaho USA

Working with Joanna literally saved our cats life. He had a hole in his eye. The vet said the eye would need to be removed. We couldn't afford that and were looking to put him down. By God's grace Joanna came in and advised us the eye could heal. We made diet changes and started a protocol for the eye. With time, lots of reassurance and encouragement from Joanna it did heal. He is now unaffected by the eye. He is happy and healthy. I couldn't have done this without her. So grateful!
S. Feenstra, Washington USA
Joanna has been an absolute God send!!! She has walked with us since the first day, messaging and supporting us. We live in two separate countries with significant time differences, though it may seem that would be a challenge, it wasn't. The main and most important thing we feel we would like to share, is how amazing Joanna has been every step of the way!!! We will be forever grateful to Joanna for her wisdom, knowledge and compassion.
T. Bruner, Idaho USA
Working with Joanna literally saved our cats life. He had a hole in his eye. The vet said the eye would need to be removed. We couldn't afford that and were looking to put him down. By God's grace Joanna came in and advised us the eye could heal. We made diet changes and started a protocol for the eye. With time, lots of reassurance and encouragement from Joanna it did heal. He is now unaffected by the eye. He is happy and healthy. I couldn't have done this without her. So grateful!
S. Feenstra, Washington USA
Contact me
Welcome! Please complete the form and I will reply within 24 hours to answer your questions or arrange a time for a chat.
Alternatively send an email to info@wellfedpet.com.au
Contact form
Welcome! Please complete the form below and I will get back to you within 24 hours to answer your questions or arrange a time for a chat.
Alternatively email me at info@wellfedpet.com.au

